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Monthly Archives: August 2021

The Wow Factor

Dear MSBC,   Steve Jobs was the noted visionary, co-founder, and CEO of Apple Inc. until his death in 2011. In May 1997, Apple held its annual Worldwide Developers Conference (WWDC) in San Jose, California.   At that conference Jobs said: “One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out…