Dear MSBC, Have you heard about the Popeye’s chicken sandwich craze of 2019? It’s crazy! On August 12th, Popeye’s Louisiana Chicken fast-food chain began serving a new fried chicken sandwich nationwide that was originally intended to be a temporary offering, running only to the end of September. The sandwich opportunity, however, lasted only two weeks. But why? The sandwich, a simple concoction of buttermilk batter, a chicken breast filet, sour pickles, a buttered brioche bun,…
